Design + Systeme

At K 2022 in Düsseldorf, Coperion and Coperion K-Tron will be presenting a variety of new and further developments of their technologies for the responsible use of resources on two exhibition stands.

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In order to make the efficiency and quality of these technologies visible to trade fair visitors, we digitally enhanced the exhibits. For the long-distance effect, we realized large-scale display installations both in the pavilion of the VDMA Circular Economy Forum and on the main stand. These formed a virtual portal to the respective other stand.

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LED-Cube-Construction

In line with our trade fair concept “Looking into the box - creating insights and transparency”, the construction was cornered and consisted of two LED walls that looked like a display cube.

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Visitors to the trade fair were able to interactively select the display of the installation according to their area of interest using a small cube. This was based on the company's marketing messages and presented the company's most important innovations and developments to the outside world.

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We visualized the information with expressive and aesthetic recordings that were noticed from afar at the trade fair and attracted visitors to the stand.

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Interactive AR-Installation

At the center of the main stand, the company presented the new ZSK 78, which we digitally enhanced to communicate the features.

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By moving a screen along the exhibit, trade fair visitors were able to look through the ZSK and view animations and information about it.

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