Wine Label Generator

Client

Vineum Meersburg

Year

2016

Services

Content Design

Involved People

Prof. Erich Schöls

Dipl. Des. Sebastian Gläser M.A.

Manuel Michel M.A.

Evelyn Heim M.A.

Dipl. Des. Christiane Keller M.A.

Customized Wine Labels at the Touch of a Button

The label generator creates individual wine labels at the touch of a button - based on entered text modules, images and colour and proportion rules.‍

Algorithms are playing an increasingly important role in design and architectural processes. The principle of parametric design enables an almost unlimited variety of designs through systematic calculations.‍

We developed an interactive installation for the Vineum in Meersburg in collaboration with Prof. Uli Braun. Visitors enter a label name at a terminal, whereupon the generator creates twelve different variants.‍

With an individual text of their choice, a unique wine label with a favourite motif is created - which can be printed out directly at the museum ticket desk.

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Design and Systems Research Center

A company in the Steinbeis Transfer GmbH network

Friedenstrasse 5
97072 Würzburg

Fon: +49 (0)931.784 710 51
Fax: +49 (0)931.784 710 53
Email: info@designandsystems.de

Institute management
Professor Erich Schoels
Dipl. des. Sebastian Gläser M.A.

Zentral

Steinbeis Transfer GmbH

Adornostraße 8

70599 Stuttgart
Germany

Sitz der Gesellschaft: Stuttgart

Registergericht: Stuttgart HRB 25312
Geschäftsführung/Management Board:

Dipl.-Wirt.-Ing. (FH) Edwin Jettinger

Imprint / Data protection

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